OCTOBER 17 - 20, 2017


Tuesday, 17 Oct 2017

04:00 PM - 07:00 PM : Registration Desk Open & Check-In

Conference Registration Desk will be open 4pm - 7pm.

07:00 PM - 09:00 PM : Opening Reception and Welcome Keynote

Howard Soon,  Master Winemaker

A pioneer in the BC wine industry, he has been awarded with innumerable accolades and established many firsts in the province, including the first to release a series of single vineyard designated wines.

A living legend, for over three decades Howard Soon has been on the leading edge of winemaking innovation. Originally a brewmaster, a taste for more creativity saw him join the fledgling BC wine industry in 1980. Amongst numerous other milestones, Howard was the first winemaker in the province to receive a Gold Medal at the Chardonnay du Monde in France; release a series of single vineyard designated wines; and sweep the Canadian Wine Awards receiving Red Wine of the Year, White Wine of the Year and Winery of the Year — the only winery to ever win all three. Most recently, Soon was recognized at the 2015 Vancouver International Wine Festival Celebrating Excellence Awards with the highly coveted Spirited Industry Professional.  His collaborative relationships with growers led him to Vanessa Vineyard in 2006, where working with their viticulture team, he oversaw the planting of their vineyard. He subsequently purchased the vast majority of their grapes for his highly acclaimed Sandhill Vanessa Vineyard wines.  In 2017 Howard “retired” after 37 years with one of Canada’s largest wine companies to focus on truly small lot winemaking as Master Winemaker for Vanessa Vineyard.

Keynote Address by Howard Soon

Howard Soon

Winemaker, Mentor and Educator

Join us as we kick-off this conference with great food presented by the talented culinary team from Manteo Resort. We will also showcase Wines of British Columbia. Howard Soon will open the conference with a welcome address.

This is a social and networking event.

Wednesday, 18 Oct 2017

08:00 AM - 08:45 AM : Registration Desk Open & Check-In

  • Registration
  • Breakfast

08:45 AM - 09:45 AM : Morning Keynote

Keynote Address by Dr. Nicholas Cradock-Henry

Landcare Research Manaaki Whenua, Governance and Policy

Rural producers of food and wine commodities in New Zealand and elsewhere, face significant challenges relating to markets and economic pressures, low frequency, high impact environmental hazards, and social factors that influence decision making. The anticipated impacts of climate change will exacerbate many of these pressures over the long term. To support decision making in the face of these and other changes, scholars and policy makers are increasingly calling for greater attention on the processes that lead towards greater resilience and transformational changes for sustainability. Drawing on recent research, and experience in New Zealand and elsewhere, I suggest ways in which insights and experience from adaptation research, sustainability studies, and resilience thinking might be used to inform robust pathways to enhance decision making. Planning for multiple possible outcomes, the role of innovation and social-ecological - technological systems, and greater focus on agency can help prepare researchers, practitioners and policy makers engage with growing uncertainty to realize the potential for resilient food and wine futures.

10:00 AM - 12:00 PM : Morning Breakouts Session 1

Culinary Tourism

  • Wine and culinary experiences deepen visitor satisfaction and encourage visitors to travel more places in a destination.
    Donald House. IDMG Culinary Marketing, Managing Director

Wine tourism futures and sustainability

Moderator: Dr. John S. Hull
  • Passion, pragmatism and commodity axioms: Work-style vineyards in New Zealand
    Peter Howland, Massey University, New Zealand
  • The Future of Wine Tourism in the Okanagan Valley:  A Delphi Method Survey
    Alan Rice, Michael Conlin, Okanagan School of Business, Canada
  • The Liability of Newness Within the Siren Call of Success in Nova Scotia Wineries
    Donna Sears, Terrance Weatherbee, Acadia University, Canada
  • Rural wine and food tourism in, for and as cultural sustainability.
    Danielle Robinson, University of Guelph, Canada
  • Wine entrepreneurs and location choices
    Rhonda Hammond, Paul Skilton, Byron Marlowe, Washington State University, USA

12:15 PM - 01:15 AM : Lunch & Networking

Poster Presentations

Keynote Address by Marsha Walden

Marsha Walden, Destination British Columbia, CEO

Following Your Passion
People who love food and wine are passionate about it, and they pursue that passion in both their work and their travel. Marsha Walden, CEO of Destination British Columbia, will talk about why Destination BC promotes wine and culinary tourism in the province. She will touch on how the organization supports this type of tourism and share examples of marketing strategies that have been successful in tapping into travellers’ passion for food and wine.

01:30 PM - 03:30 PM : Afternoon Breakouts Session 2

More Than Just Wine - Making Decisions On Where We Go From Here

Join Masters of Wine Rhys Pender and Tim Hanni as they evaluate, engage and make you think ...where are we now, what decisions do we need to make, where are we going and what do we need to do to get there?

Rhys Pender, WinePlus, Master of Wine

The BC wine industry is still young but it starting to gain international attention for its wines. We are at a point where the industry needs to look to the future and decide what direction it wants to take. Will it be an industry just making the wines that sell the easiest but not necessarily realizing its full quality potential? Or will it go down the path of quality first and build a reputation for certain grapes in certain parts of the Province and become known globally as a top quality wine region? This presentation will look at where the industry could head and how a quality focused industry might look in 20 years from now.

Tim Hanni, Vinotype, Master of Wine
Hospitality Starts with the Guest, not the Wine.
We will be exploring how we have become disconnected from consumers, how the myths and metaphors of wine and food can work against the enjoyment of wine, the lost art and traditions of hospitality, and how we can create intimate, personal connections before launching to our wine spiel.

Story tradition, and memory in wine and culinary tourism development

Moderator: Dr. Donna Senese
  • True stories for a wine place: a world first collaboration between historian and tourism region
    Julie McIntyre, The University of Newcastle, Australia
  • Insights from wine’s amateurs for wine tourism
    Vincent Fournier, Université du Québec à Montréal, Canada
  • Food and Wine, Terroir and the Invention of Tradition
    Robert Ulin, Rochester Institute of Technology, USA
  • Wine consumers' preferences and willingness to pay in the US Pacific Northwest
    Lisa Yip, Byron Marlowe, Yaiyan Song, Bill Gartner; Washington State University, USA

04:30 PM - 07:30 PM : Afternoon Site Visits

Guests will depart from Manteo Resort by bus and travel through the city to vineyards and wineries of West Kelowna. There will be two stops on this afternoon excursion. Each winery visit will include wine tasting, bites from the talented Chef and tour of the winery.

Mission Hill Family Estate
Located in the heart of British Columbia's Okanagan Valley, Mission Hill Family Estate is world renowned for its award winning wines, stunning setting and architecture, and Terrace Restaurant.

Majestic mountains, scenic lakes and lush orchards encase the winery's dramatic architecture and culminate in a setting that celebrates wine, food and the arts. With sustainable practices that ensure care for the environment, and a timelessness that respects the family's European heritage, guests experience the height of winemaking in an incomparable lakeside mountaintop winery.
Guests will enjoy a culinary display presented by Chef Patrick Gayler

Volcanic Hills Winery
Since the 60’s it has been Sarwan Gidda’s dream to grow grapes that would produce world class wines. This all began when his father, Mehtab Gidda, came to Canada from a small town in East Punjab, India. With only five dollars in his pocket, and not a single word of English, the dream of a better life began in 1958 when he settled in the “Land of Wonder” (The Okanagan Valley). The entire family respects Mehtab for his courageousness and disciplined work ethic. His wife Harjet and three sons arrived two years later. They were the first and only Indo-Canadian family in Westbank for 15 years.

The family purchased their first property in 1963 and before long were the largest apple farmers in Westbank.

In 1978 Sarwan and wife Sudarshana pursued a new venture of growing grapes. Today their 90 acres of grapes, apples and cherries are managed by Sarwan’s children and family.

In May 2010 the children fulfilled their father’s dream of establishing a winery. You will find Christina, Bobby, or Amit hard at work in the wine shop every day.

Guests will be treated to tasty bites from Chef Colin Raymer, Blusafron Bistro

Thursday, 19 Oct 2017

08:00 AM - 08:45 AM : Registration Desk Open & Check-In

  • Registration
  • Breakfast

08:45 AM - 09:45 AM : Morning Keynote

Keynote Address by Dr. Greg Jones, Linfield College, Director of Wine Education.

Climate Change, Wine and Tourism – This presentation examines factors currently at play that are changing the world’s wine map. A specific focus on the role climate change has in altering grapevine suitability, wine productivity and quality and its ultimate role in potentially limiting wine tourism in some regions while expanding wine tourism in others.

10:00 AM - 12:00 PM : Morning Breakouts Session 1


  • Driving Culinary Tourism through Technology
    Jeremy Mitchell, EzTix Event Ticketing Group, Founder & CEO
  • Culinary Tourism and Exceptional F&B Experiences - How to Differentiate Yourself and Find Your Unique Selling Proposition
    Eric Pateman, Edible Canada, Founder

Placemaking, oeno-culinary tourism and rural resilience

Moderator: Dr. Byron Marlowe
  • Food, festivities and placemaking in a rural region: An analysis of the Akaroa Harvest Festival
    Jo Fountain, Michael, Nick Cradock-Henry, Lincoln University, Landcare Research, New Zealand
  • Sense of Place, Neolocalism, and Craft Beer: Identity Shaping through Culinary Tourism in Québec, Canada
    Alais Nevert, Dominic Lapointe, Université du Québec à Montréal, Canada
  • Strategies for Developing Food Tourism in Southeast Asia
    Walter Jamieson, Michelle Jamieson, Asian Institute of Technology, Green Door Solutions, Thailand
  • Non-economic impacts of craft breweries in British Columbia: New insights and future directions
    Jarrett Bachman, John Hull, Byron Marlowe, Farleigh Dickinson University, USA, Thompson Rivers University, Canada, Washington State University, USA
  • Rural resilience and oenogastronomic tourism in place: around the world transforming futures
    Donna Senese, John Hull, Barb McNicol, University of British Columbia –Okanagan, Canada, Thompson Rivers University, Canada, Mount Royal University, Canada

12:15 PM - 01:15 PM : Lunch & Networking

Keynote Address by Dr. Filippo Randelli: The evolution of rural tourism in Tuscany

Dr. Filippo Randelli

Universita` degli studi Firenze, Dipartimento di Scienze per l'Economia e l'Impresa

Tuscany is an interesting case study for scholars and policy makers because is leading the development of Rural Tourism in Europe since the Nineties. Today Tuscany has reached a stage of maturity and is facing crucial challenges for the future sustainability. This presentation will trace the entire evolutionary track of Rural Tourism in Tuscany with a vision for the future.

01:30 PM - 03:30 PM : Afternoon Breakouts Session 2

Lessons from the Tasting Room: Growing Wine and Culinary Tourism Anywhere.

  • Partnerships are at the heart of how good tourism marketing comes together including leveraging event with social media platforms.
    Miles Prodan, British Columbia Wine Institute, President & CEO
  • he needs and expectations of wine & culinary aficionados are very different than that of visitors simply looking for a story to take home.
    Philip Coppard, Stormy Lake Consulting, Principal

Changing tourist motivations, lifestyles and consumption in wine and culinary tourism

Moderator: Dr. Barb McNicol
  • It's not just about the taste: an anthropoligical perspective on the wine tasting room experience in Spain, Italy, South Africa, Canada
    Diana French, University of British Columbia, Canada
  • Shall we take the kids? Making wien tourism work for families
    Jo Fountain, Lincoln University, New Zealand
  • Welcome to my house, do you like the neighbourhood? Authentically diversification within strategic groups of wineries.
    James Downing, California State University; Chico & Dan Parrish C.S.C. Ph.D., University of Portland; Oregon USA
  • The Evolving Role of the Restaurant and Mid Sized City
    Corey Scott, Univeristy of Waterloo, Canada
  • Recreational marijuana tourists in Colorado – who are they?
    Lorraine Taylor, Byron Marlowe, Washington State University, USA

06:00 PM - 08:00 PM : Culinary and Wine Showcase

Guests will depart from Manteo Resort to Kelowna's Cultural District and enjoy an evening of culinary delights, BC Wines, BC Craft Beer and BC Craft Spirits at the Historic Laurel Packinghouse.

The talented students and culinary team from Okanagan College will feature food stations showcasing their delicious talents and featuring local farm-to-table cuisine.

The evening social includes live music and a showcase of British Columbia Wines, Beers, Ciders and Spirits.

Friday, 20 Oct 2017

08:00 AM - 08:45 AM : Registration Desk Open & Check-In

  • Registration
  • Breakfast

08:45 AM - 09:45 AM : Morning Keynote

Dr. John Overton - Rural Idylls and Urban Economies: Cities and the Development of Wine Regions'

Dr. John Overton
Victoria University of Wellington, School of Geography, Environment and Earth Sciences

Wine making is strongly associated with the rural origins of its grape growing environment. The concept of terroir is embedded in several segments of the industry and links wine to place and to images of a rural idyll. Yet cities also shape the industry in interesting but largely unseen ways.

10:00 AM - 12:00 PM : Morning Breakouts Session 1

Culinary Panel

This panel will discuss the future of the culinary world (trends, how culinary changes will affects tourism, what the industry is discussing on who the future foodie may be and how we attract them). Chefs will share stories and ideas, their personal successes and initiatives that they are taking as Chefs.

Moderator: Jeremy Luypen, Executive Chef, Predator Ridge Resort, President Okanagan Chefs Association
  • Chef Rod Butters, Chef, BC Restaurant Hall of Fame, Restaurant Owner, Author
  • Giulio Piccoli, Chef, One Big Table
  • Michael Buffett, Start Fresh Project
additional chefs posted as confirmed.

Environmental change: knowledge and adaptation in landscapes of wine and food

Moderator: Dr. Donna Sears
  • Bubbling, burbling landscapes of ferment: Considering “fermented landscapes” and how processes of fermentation drive social and environmental change in (un)expected places and ways
    Colleen C. Myles, Texas State University, USA
  • Wine Regions, Governance and Climate Change Adaptation
    Erin Upton, Portland State University, USA
  • Co-creating adaptation pathways for wine futures in Hawke’s Bay, New Zealand
    Nick Cradock-Henry, Electra Kalaugher, Paula Blackett, Anita Wreford, Nathan Heath, Paul Johnstone, Edmar Texiera, Landcare Research, Plant and Food Research, Hawkes Bay Regional Council, SCION, National Institute for Water and Atmosphere, New Zealand
  • The Taste of Old World Earth:  Knowledge and Tradition in Understanding Soil Geology Influences Among Sommeliers and Vintners
    Laura Moley, Ryan Maderak, Benedictine College, USA

12:15 PM - 01:15 PM : Lunch & Networking

Keynote Address by Caterina de Renzis Sonnino

Caterina de Renzis Sonnino

Sonnino International Education, Proprietor, International Education
Castello Sonnino, Living History to Sustain the Future: international education as value added tool in Tuscany

01:30 PM - 03:30 PM : Afternoon Breakouts Session 2


BC has a defined Food & Wine culture going back to the early days of our industry.  While much has changed since then, the evolution has been organic with the current opportunity to ensure we have input over it’s destiny.

This panel of experts will discuss and debate four key topics in the wine industry followed by questions from the floor.

  • Ezra Cipes, Summerhill Pyramid Winery, CEO
  • Christa-Lee McWatter Bond, Encore Vineyards Ltd, Director of Sales and Marketing
  • Ian MacDonald, Liquidity Wines, President
  • Sandra Oldfield, Tinhorn Creek Vineyards, CEO

The transformations of space, place and taste on the food and wine trail

Moderator: Dr. Colleen C. Myles
  • ‘Putting Place on a Plate’ along the West Cork Food Trail, Ireland
    Michael Broadway, Northern Michigan University, USA
  • Drive by My Cellar Door: Do Boutique Wineries benefit from Tourism?
    Bruce McAdams, Statia Elliot, Joshua LeBlanc, University of Guelph, Canada
  • Transformation of Rural Tourism in Matured Society: A Case Study of Grape / Wine Tourism in Japan
    Tak Fujji, University of Tokyo, Japan
  • Wine tourism as a lever to increase direct sales
    Jens Rüdiger & Jon H. Hanf, University of Geisenheim, Germany
  • Sustainability certification as socio-ecological step towards resilience in teh Okanagan Wine industry
    Shane Pedersen and Donna Senese, Univeristy of British Columbia

04:30 PM - 07:30 PM : Afternoon Site Visits

Guests will depart from Manteo Resort by bus and travel along the lake and views overlooking the city to visit two Kelowna based wineries. There will be two stops on this afternoon excursion. Each winery visit will include wine tasting, bites from the talented Chef and tour of the winery.

Summerhill Pyramid Winery
Summerhill set out to make the most beautiful wines in the world; starting with organically and biodynamically grown grapes from the pristine Okanagan Valley, handling them with love and attention, allowing them to ferment naturally to retain the highest levels of antioxidants, and finishing the wines in our Pyramid Cellar built with precision Sacred Geometry and aligned to the stars to create a structure of stillness and harmony.

They set out to bring pride to all Canadians. They are thrilled to have witnessed this vision unfold with their portfolio of wines being awarded among the wine world’s highest honours, including trophies and gold medals from France and England, as well as a special trophy naming Summerhill “Canadian Wine Producer of the Year” at the International Wine & Spirit Competition. All this for allowing nature to speak for herself! She does speak... and they listen. There is divine purpose in every blessed drop.

Tantalus Vineyards
Tantalus Vineyards is situated on the eastern slopes of the Okanagan Valley and is dedicated to crafting exceptional Riesling, Pinot Noir and Chardonnay.
Guests will taste delicious bites from Chef Mark Filatow, Waterfront Wines Restaurant and Wine Bar